Public Relations 2 is a
core subject taught throughout our semester 5 under the Communication and Media
Management course. Public Relations 2 comprises of theories and principles that
are applied throughout various situations of public relations. This subject
provides extensive scenarios and examples of past events of situations
depicting different issues. Most importantly this subject teaches student who
are interested in the public relations field the importance of critical
thinking, creative thinking and theoretical thinking. These methods of thinking
are vital as a public relation practitioner because we are also thought that
most issues happen when the least expected therefore the ability to think on
our feet and react quickly is incorporated.
The elements learnt
were concise and comprehensive considering a wide range of topics were covered
throughout the semester. The element of problem solving was emphasized and also
the art of persuasion. These two elements where emphasized through topics such
as Language of Public Relations, Creative
and Strategic Management, and Issue Management. Public Relations 2 has also
provided a good foundation for students to incorporate group working skills
because it develops the element of critical thinking on a different level. This
time students were exposed to a different platform of working on an assignment
and this exposure adds other elements such as the importance of team work when
creating an event because in reality an event cannot be done individually.
